Software that mirrors reality
Off-the-shelf platforms force teams into unnatural workarounds, leading to shadow spreadsheets, duplicated data entry, and communication breakdowns. We start by mapping the actual human flow before writing any code.
ABOUT SYNTRACORE
Built around real work.
Led by people who understand it.
Technology should adapt to how people actually work, not the other way around. We build practical software that connects human workflow, technical systems, and operational goals.
100%
Customer-led workflow discovery
3 Cores
People, Process & Technology in sync
Enterprise
Regulated data & healthcare interoperability
OUR ORIGIN & PHILOSOPHY
Why SyntraCore exists.
Too many organizations are trapped between rigid off-the-shelf software and chaotic makeshift spreadsheets. SyntraCore unites discovery, architecture, and engineering to build bespoke software that actually fits the daily flow.
Connecting what already exists
You don't need to rip and replace everything to make progress. SyntraCore connects clinical databases, legacy ERPs, CRM platforms, and FHIR/HL7 feeds into unified operational pipelines with enterprise-grade security.
Human-in-the-loop intelligence
We don't add AI for buzzwords. We implement automation and generative tools where they genuinely eliminate friction—drafting reports, synthesizing case history, and summarizing workflows while keeping human oversight central.
OUR GUIDING PRINCIPLES
How we approach every build
Three foundational pillars govern how we discover, design, and deliver software that creates lasting operational value.
People-Centered Design
Great software respects the people who rely on it daily. We design intuitive, low-friction interfaces that eliminate cognitive load and simplify complex multistep tasks.
Architectural Precision
Built for reliability and scale. From tenant isolation and role-based permissions to HIPAA-compliant audit trails, our systems are engineered for regulated reliability.
Continuous Refinement
Deployment is never the finish line. We measure adoption, gather real user telemetry, and iterate continuously to ensure your software remains aligned with business evolution.
LEADERSHIP & VISION
Meet the Founders
SyntraCore was founded by three leaders with deep roots across enterprise SaaS, healthcare interoperability, and operational transformation.
Co-Founder & CEO
Michael Rowe
Chief Executive OfficerMichael helps set SyntraCore's direction and build the relationships behind its products. After more than 25 years working with businesses in commercial banking, he knows the value of understanding a customer's goals before proposing a solution. He brings that perspective to SyntraCore, connecting real business challenges with products designed to help teams work better and grow.
Co-Founder · Innovation & Strategy
Eugene R. Hollins
Chief Innovation & Strategy OfficerEugene helps shape what SyntraCore builds and where the company goes next. He leads its AI and innovation strategy, looking for ways to turn emerging technology into products that solve real customer problems. His approach is grounded in more than two decades of bringing business and technical teams together to move good ideas from strategy into use.
Founder & CPO
Darrin J. Rosebrook
Chief Product OfficerDarrin brings more than 25 years of experience turning customer challenges into practical technology. At SyntraCore, he works directly with customers to shape SaaS products around how their teams work, including Prospect2Portfolio. Previously, he founded Atlantic Management Center's Health Informatics Division and led product and technology initiatives that improved public health workflows across multiple states.
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